
Boost your sales: How branding and packaging helps retailers
Let’s agree on this – you already have a great product. Yet the sales are going downhill… Why? The reasons…
- By Maimoon-Papers
- January 8, 2020
Create an immersive user experience
Your product is good which is why your customer has already purchased it but from here starts the process of…
- By Maimoon-Papers
- February 13, 2020


Custom packaging: How to create a brand that is memorable
The word custom packaging can instantly scare small businesses as it is thought to be more pricey than its generic…
- By Maimoon-Papers
- April 11, 2020
Eco-Friendly and Aesthetic: Best of both worlds
Hear ye, hear ye! Improper waste disposal, metric tonnes of plastic waste, industrial pollution, and global warming are all leading…
- By Maimoon-Papers
- January 23, 2020


Marketing: do more than just inform
Imagine the Queen of the Andals and the First Men, drinking Starbucks coffee, in the Game of Thrones. That is…
- By Maimoon-Papers
- April 11, 2020
Paper cups for hot beverages
The paper cup market is either segmented by the content inside or by the type of cup used. The content…
- By Maimoon-Papers
- April 11, 2020


Paper: Your new packaging partner
Imagine you’re in the supermarket, browsing through the aisles for cookies. You’ve never really bought them by yourself before, you…
- By Maimoon-Papers
- January 29, 2020
Start a conversation: Paper cup advertising
A paper cup has an exposure time of 5 to 7 minutes, more than most advertising channels for single ads.…
- By Maimoon-Papers
- April 11, 2020


The 5 golden rules of packaging design
Packaging is a great marketing tool that you can use with the dual benefit of providing distribution capability and delivering…
- By Maimoon-Papers
- February 8, 2020
Turn your product into an experience
Experience of being appreciated, accepted and admired gives a new high to a company; and when the product itself becomes…
- By Maimoon-Papers
- January 3, 2020


We help build responsible and sustainable brands
A product when packaged well, becomes a ‘Brand’; and a brand when placed in customised packaging, becomes a ‘Legend’. We…
- By Maimoon-Papers
- December 27, 2019